BCS报告

Report on Business Culture and Strategy in J.D.

Wetherspoon

Supervisor’s name: April Yuan

Submitted by Johnny Xu Global Trade and Business

Xianda SISU June 29, 2009

Introduction

Tim Martin opened the first J D Wetherspoon pub in 1979. He tried to make the pub become a model of \"Moon Under Water\". The offered cheap beer,good conversation and solid architecture. The company is „cleanliness, beer, service and maintenance.

Section One

External environment

JDW is a systematization of the company, there are many different types of elements which affect its operation. The purpose of the adoption of SPELT to find the impact of external factors JDW objective, and identify it to some extent have been affected by the causes and the relative JDW response.

Pestle

P: JDW also in the 02-04 years by law and government departments compression management. On the one hand, a strong proponent of a small amount of alcohol the Government and public awareness of the harmful effects of alcohol consumption, and thus make the previous JDW so companies can not operate as smoothly.

E : After various changes in the environment and the market, JDW has already begun to advertise a lot of the hotel to help. Some of them try a different approach to managing his own company. JDW also specialized in a number of hotels to set up a counter for customers to better feel the bars on the atmosphere at home. JDW these can ease the impact in the market has already affected the pace of business to the channel after the JDW. In general, JDW bars is to increase, although the pace of the slowdown in sales has slowed paragraph, but did not affect its status. S: JDW began selling in the 21st century is not very good, especially in 02-04 years, the

melancholy alcoholic drinks were first introduced into the supermarket, and cheaper than they sell. JDW made and supermarkets in the competitiveness of the disadvantage, but also to encourage customers to drink not only in the bar.

Environment: Catering business in the service sector in urban areas must take measures to prevent and control pollution caused by fumes in the vicinity of the living environment, food production in less than a lighter cooking smells.

T: A large extent, the development of science and technology affect the company's overall strength, JDW good ventilation system to allow clients to feel good air circulation. JDW This is the science and technology, their customers and create a comfortable and healthy environment, whether in business or the customers are the largest profit.

SWOT

S: JDW founder —Tim Martin opened the Bar in 1979,

JDW has become a listed company in 1992, when it includes a chain of 44 pubs. In 2000, for example, more than 90 new bars and more than 50% of the funds from new developments in the cash generated by operations. In 2002, about 10 years after the listing, its stock price rose more than 10 times its original value. JDW is well aware of how he is a kind of bar, as well as how to better development in the market so that more customers prefer. He has management mode of operation is very structured.

W:Into the 21st century, JDW be a lot of market impact, as well as the different parts of the Government and the legal constraints. The Government's strong opposition to alcohol, the legal part of the bar to the time constraints.

Tim Martin at the same time every day to give up control in 2004 as a non-executive chairman of the work of two days a week. He continued to maintain more than 15% of the shares, and influence and promote the way of business operations. However, JDW on sales and turnover increasing at a very slow, but still increasing slowly.

O:Breakfast bar is now available and open earlier this morning in the normal licensing hours ago, after 11 o'clock.

Most bars now have a dedicated family dining area children and adults can eat together. They have developed the first Lloyd's brand, and greatly increased the number of shops. Moreover, even if this is the menu bar there are different bars and JDW the contrary, they are music channels, a more powerful element of entertainment

They also began the development of budget hotel accommodation known as' Wetherlodges', this development began to acquire the premises of room nights. Some of them belong to the concept of Lloyds Bar.

Some bars now view the TV football - in 2002, JD Wetherspoon bar did not show the World Cup and have been the result of the sale. A similar situation emerged in the European Cup in 2004, but

this time, a small number of JD Wetherspoon outlets there are television screens.

T: Supermarkets now sell liquor to the JDW has a great impact on the formation, so that people in the end choice is to JDW supermarket buying alcohol or return to their home to drink, which changed the way people indirectly, the values of the bar and at the same time to hint that the people drinking at home is also a very good choice.

Section Two

Organizational culture

Shared values

The employees are the most important parts in the company. JDW has always claimed that people are our best asset.What values should be a concern about the origin. It tells employees what is important organs ion. Value of common concern and strong high-profile formal culture. It has a flexible training policies so that people from a variety of different backgrounds to join the company. It is committed to lifelong training. And every member of staff is seen as potential management material and 20% of the beginning of the senior management, bar staff or cleaners. It recognizes that employees will not remain in all of its working life, but to create a sense of loyalty. Taken for granted assumptions

Here is a obvious way to show the meaning of it. In many ways, the staff can discuss the company issues with visiting board members like Tim Martin. He used to enjoy the story, tell staff member who is over-indulgence in the opening ceremony of a bar called 'monk's retreat' and drove away in the garbage truck. She eventually became a regional manager. This strategy for encourage a lot staff to do like this.

Culture

It is the soul, is the inexhaustible motive force for the development of enterprises. It contains a very rich content, the core of which is the spirit of enterprise and values. Here refers to the values of enterprise management is not a cultural phenomenon, but the business or enterprise engaged in commodity production staff and management held values. Culture is a core layer, intermediate layer and outer layer of the multi-level ecosystems, according to the contents of the concept can generally be divided into layers, the system level, behavioral level, material level, at all levels of the corporate culture is harmony, mutual penetration of. Corporate culture based on

the structural characteristics of the system, BAI Ming Dayton advice given to build a corporate culture of

JDW has clearly know the true meaning of it. The type of the culture

The type of the culture

I would use the ‘Deal and Kennedy’model to for the culture of the company. As is known to all that the inner values attitude and rituals is one of the mose important thing in a firm’s long term working force. \"Work hard and play hard\" can directly illustrate the current situation.The company has much assets while most of the money comes from over 90 new pubs. So if they have trouble in operation, they can solve by themselves. Otherwise, the manager and chairman can listen to the advices of the employees, that is to say the suggestion and implementation can get on together well.It can improve the staff motivation. And then Tim held of the “save the pound”, that can make profit for the company after take some positive measures. In the meantime. The staff can have good performance in working time.

The relationship between organisation culture and behaivour

Organization culture can improve organization‟s ability . The relationship between the organisational culture and behavior is organisational culture guides the behavior and the company behavior reflects the culture. The model of “work hard and play hard” can make influence on the behavior. The company meet the needs to customers that providing TV screens,that the behavior reflect the culture of the JDW.In the JDW Company every member of staff is considered as potential management material and 20% of senior managers began as bar staff or cleaners. It recognizes that employees will not stay with it for all their working lives but does wish to build a sense of loyalty.

The management of the JDW has to change a different culture but use the same model,There will be lots of differentiation and the management of the J D Whetherspoon should change their management mode immediately. If J D Whetherspoon use another type of Kennedy‟s model „tough guy‟, they can get high feedback, but at the cost of it they will burden a high risk.so JDW should think it clear to change the culture,or it will have more bad effect on the management. However, work- hard and play-hard, the company that take few risks and can also have a quick

turnaround if the feedback is as good ad \"tough guy\".

Section Three

Business Strategy

JDW Wetherspoon would adopt 4 strategies, the organistion may use cost leadership, differentiation, product development and diversification.

Leadership: Leader in any market to achieve competitive advantage can not be productive for many at the lowest cost. Plant construction and maintenance, labor is recruited and trained to provide the lowest possible production costs. 'Cost advantage' is the focus of attention. Shave the cost of each element of the value chain. Products are often 'not cheap.

Differentiation: Differentiated goods and services satisfy the needs of customers through a sustainable competitive advantage. JDW should use this strategy to attract more consumers, like wineglass and mix wine, it's the true value of the JDW's differentiation

Product development: It is a new product to be marketed to the JD Whetherspoon‟s existing customers. Such products are then marketed to our existing customers. JDW We know that customers have their fixed, but it may not be able to make customers satisfied with the taste, if they do not attach importance to product development, can only have these customers can not get more customer support.

Diversification: Diversification of the means, we remain in the market or industry and we are familiar. Unrelated diversification is where we did not experience the past, the industry market. There is no doubt that the company should do research in the market, they should know the culture of the local way of life. Only do this, they can meet customer diversification of style.

JDW's use of the market development strategy. JDW From the very beginning of the expansion policy, ventilation facilities, JDW has made a considerable cost. Initially, they averaged 4100

square feet in area, although this has declined over the years, the average size is still more than 3.3 thousand square feet. To have been acquired subsequent bars, fit into the type of bar, JDW did not change their original style, only in the choice of address change, as well as the bar has been selected.

Compared with the two strategies : JD Wetherspoon has changed a different strategy since the start of 21th, the company use a diversification mode. So as to attract more consumers, the company provide children space to provide the children with food with their family. And this advantage will attract those people who has children to take care while they also want drinking. It is a good opportunity for the company to make full use of their own cultural strengths, to develop their diverse style.

If JDW want to change, it has to consider external and internal environment. The external environment should be to consider the needs of clients and the law permits, and government policy. For example, customers watch football games in the JDW needs enough facilities, legal provisions are not allowed to sell liquor before 11 o'clock, the Government has control of excessive drinking. These are all taken into account the needs of JDW. And internal environment in relation to the acceptance of employees as well as to their views. If employees are dissatisfied with changes in the Green Point, the need for timely communication and staff; also have their own financial estimates, whether or not to consider the situation in their own way for this new strategy will affect the company or impede the development.

The connection between the terms 'business strategy' and 'strategic choice' .Business strategy include many factors: plan, pattern, position, poly and perspective. It exists only in relation to some goal, end or objective. From 1980s to 1990s, the business strategy of JDW is still expanding for the reason that it want to get more profit,the JDW Company‟s strategy in 1980~1990 is

Development and quickly growth. JDW became a plc in 1992 at which time it consisted of a chain of 44 pubs. It now has over 600 pubs, which means that it has expanded on average at the rate of about one new pub each week. Then the strategy turn to become supevisor, JDW use

the diversification strategy to attract more customers which would also bring more profit to them,

it has developed the Lloyds Number One brand and greatly increased the number of outlets. These bars have a different menu to JDW pubs and, in contrast to them, are music based

outlets with a much stronger entertainment element. They have plasma screens and can show TV programmers.Those affairs show that the business strategies has an increased change.

Strategy choice is one of the most vital part in the business because a correct and accurate

choice will quickly make the company gain profit and get success. JDW's changing from market development to diversifacation is a correct choice. The government not allowed the pubs selling drinks in the moring. But the JDW make a change with serving breakfast and open earlier in the morning before normal licensing gours,it begin at 11.am. And in the twenty first century the JDW have also choice the right strategy. Because the number of competitor increases cause the entire market changes. JDW Company has to use diversification

Section Four

Change

Change is a restruction of the structure, of a company. It can be very big or small, from internal to external. It makes the management style or workforce attitude different.

JDW was forced to make some change owning to some special limit, it has to face more competition. The most important forces for JDW to change are external environment. JDW has to change their management style, so they have a dedicate family dining area where children and adults can eat together in the Pubs. Another factor is that they have to provide TV screens to show football matches in their pubs. And serve breakfast and open earlier in the morning before normal licensing hours begin at 11.00 a.m. They make some changes which meet the needs of the consumers, that will attract more consumers and bring more profit to them.

However ther are also some factors block the changes, such as some shareholders were relunctant to make some changes and that will bring more nagative effects, that will also bring another factors which may cause the consumers would not accept the products.But if the changes take less, instead,attract more consumers and get more profit, it would have negative effect.JDW changed over time as the promotion factor is more than impediment factor.

I choose the Social responsibility, however, the government give a note to the pubs.

Drinking too much was defined as a consequent anti-social behaviour, paticulary in citycentre. This kind of affairs can not be exist in pubs for it is not encouraged in this state, as it brings

them bad publicity. As a result, in 2004, JDW removed price incentives to drink larger measures of spirits and reduced the amount of alcohol in its cocktail pitchers. This has had an adverse effect on sales of spirits and cocktails. It take the negative effects, the customers was slow down. It makes the taste become bad and sales volume falls.As it is clear that JDW changed as for reason that the social responsibility.

Management in the operation of the company played a crucial role, since 2000, bars in the 11 o'clock before the liquor is not permitted, in order to bar the formation of a loss than that, JDW for a way to solve this trouble, and that is to rely on the provision of breakfast drinks business, this area has to comply with the provisions of the law, but also so that the bars can still profit. The face of government departments and external factors such as competition, JDW has not been reduced, but for the kinds of management to continue its operation, and to some extent better than the past, leaders of the management model through the adjustment has been made some changes, this point should be affirmed.

I have some advice for the management of JDW Wetherspoon. As a result of changes in government policies, had no choice but to sell liquor after 11:00 during the day, but IDW 8 point to start selling as soon as possible, which will result in staff dissatisfaction, so the need to strengthen communication between staff and exchanges to discuss with staff members reached a consensus opinion .JDW should let the staff know the company's change and it's unchangable reason. Then it should encourage the staffs to adopt to the changes while provide them enough leisure time.

Conclusion

JDW Whetherspoon both in its management or its external or internal environment, is to play its vital role in the growth of, in order to make them invincible, JDW changes need to adapt to different and better continuous to improve itself.

Reference

http://www.iclployalty.com/homePage Edit in August 5th,2008,byProfessor Hart.Posted by

http://www.iclployalty.com